Red Six Media launches and creates custom T-shirts to raise money for COVID-19 relief

Even though our city and state are physically separated during these challenging times, Red Six Media aspired to find a way to unite our community and remind Red Stick locals to Stick Together. We created custom T-shirts to build community spirit, while also raising funds to help those responding to the coronavirus pandemic.

“Baton Rouge has had its share of challenges, but we’ve always come together as a community to do what it takes to get us through,” said Joe Martin, Red Six Media creative director and partner. “This latest crisis is difficult and now is the time to do what we can to support medical professionals, local businesses and our city as a whole. Our Baton Rouge neighbors, friends and clients are social people, and even though we’re apart, we’re sticking together.”

Today, Red Six Media launched, a site where residents can buy our custom-designed T-shirts for $25 each. The T-shirts, designed as symbol of civic pride, come in three colors with a choice between a unisex and ladies’ fit. Profits from the sales will be contributed to Baton Rouge Area Foundation’s Emergency Relief Fund, which is making grants to fill immediate needs during the pandemic. 

“The Foundation has already started making grants from our Emergency Relief Fund, including one that is helping to feed 10,000 Baton Rouge schoolchildren for three weeks,” said John G. Davies, BRAF president and CEO. “We thank Red Six Media and our other donors for standing with us as we respond, knowing surely that we will get to the other side of this pandemic and become stronger as a region.”

Our staff of 19 designers, writers, directors, strategists, coordinators and account representatives, who are working remotely during the crisis, wanted to find a way to support those on the front lines, while lifting the spirits of their local neighbors. It reminds us that even though we’re apart, we still stand strong together as a community.