LSUFootballOps.com
The Tiger Athletic Foundation hired us to produce a website promoting the new LSU Football Operations Center. They said, “Make it exciting, make it informational and make it a cool experience for users.” We worked closely with the communications and fundraising teams at TAF to generate great content. We developed an art direction style that got even casual sports fans pumped up and we added real audio from LSU football practices to the homepage to set the tone for the rest of the site.  The site informed fans, recruits and the press of all the new features of Football Ops and helped the TAF fundraising team explain its value to potential donors. We’re proud to have been part of this project, and we’re happy to say it won a Gold Addy for User Experience and Best of Show – Interactive at the American Advertising Awards. Geaux Tigers!

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