A little energy goes a long way.
ExxonMobil Baton Rouge brought in Red Six to create an integrated, cross-platform advertising campaign to inform the Greater Baton Rouge area of the benefits the company brings to the city. Our discovery meetings and subsequent creative meetings resulted in the big idea: ExxonMobil Baton Rouge’s success has a ripple effect on our local economy, schools, and communities. Red Six presented the slogan A little energy goes a long way to launch the production of our campaign. Red Six produced a 30-second TV spot that used a Rube Goldberg machine to show the positive impact one ExxonMobil project has on our city, and we built a microsite – EnergyGoesFar.com – to be the hub of the campaign; a place where you can learn all about ExxonMobil’s economic, educational and community impact. Other elements of the campaign included print ads, billboards, bus shelter posters, social media designs and digital ads.

Skills: AdvertisingWeb

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    Stacey Chiasson, Dow in Louisiana

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