It’s all about the “A.”
The Arts Council challenged Red Six to create an exciting new brand along with a system to strongly associate the new brand with all of their programs and events. Our approach was to showcase the creativity of Baton Rouge with a revolving and evolving identity that may adapt to fit different themes. We wanted to allow the identity to be manipulated based on the program or event the Arts Council would be promoting. We created an outline of a simple “A” and challenged our design team to create custom”As” to fit different themes like music, painting, dancing, poetry and the list goes on. The end result was a great collection of logo marks that we’re excited for all of Baton Rouge to see.